Posts Tagged ‘Ad Men’

“With the wave of changes in the 1960’s–Civil and Women’s Rights battles, Love & Peace, Anti-War protests, folks burning bras, advertising and marketing agencies realized the potential for opportunity.

No, ad-men were NOT happy about women coming aboard as something other than eye-candy-secretaries. Not at all. But looking beyond their own discomfort, opportunity knocked, with the advent of cultural change.

People wanted equality, then why not give folks what they wanted?
Women’s underthings (bras, panties, girdles, slips, lingerie, etc.) were advertised in all sorts of media. Why not Man-Undies?

A Mayo-Spruce man, by the name of Victor, was behind this idea. Genius, really.

Mayo Spruce Company decided to just do it.
Of course, Real, Everyday Men modeling the products, was a must. They’d focus on Dads, Husbands, and Sons…since marketing studies revealed the mostly women did the actual shopping. Women were buyers of socks and shirts, ties and underwear, for the males in their families. Most men only shopped for suits, hats and shoes on their own.

The targeted audience then, had to be wives, lovers, mothers. And to remove any doubts the little women might have about which brand of undies to buy, marketing to everyday, manly-men, was the strategy. Good one, too.

Manly-Man sees Mayo-Spruce Ad.
Manly-Man remarks that Mayo Spruce undies are manly-best.
Manly-Man’s woman rushes to nearest supplier of Mayo Spruce Man-Panties, and buys! Buys! Buys!
Manly-Man’s woman then tells all her girlfriends that she only buys the manliest man-panties for her man.
And so goes marketing!

Behind this great marketing push, was Victor.
Victor was a marketing genius.
He also had a secret.
Victor’s secret was this:
He preferred the silky comforts of women’s undies, beneath his tailored suit.”

Advertisements